Brand Guide (BFMG)

Mission and Vision Alignment

At Blunt Force, we specialize in bringing you the most compelling narratives and breaking developments from the world of crime and justice. Join us daily on Scoop—where news comes to life, and every contact leaves a trace.

• All content must reflect Blunt Force Media’s mission: representing families and crime victims by controlling the narrative, maintaining case integrity, and providing resources for managing crime stories.
• Content must emphasize the company’s commitment to victim advocacy, transparency, and ethical journalism.

Tone and Voice

• Use a professional, compassionate, and empowering tone. Avoid sensationalism and victim-blaming language.
• Maintain a neutral yet supportive voice, prioritizing the dignity of victims and their families.
• Avoid overly technical jargon, opting for accessible language that educates the public.

Logo and Branding

• The Blunt Force Media logo must be used in all official communications and cannot be altered, distorted, or modified in any way without our expressed permission.
• Ensure the logo appears in its original colors or in black and white when necessary.
• Maintain a minimum clear space around the logo to preserve its impact and visibility.
  
  

View Brand Kit

Color Palette

• Follow the official Blunt Force Media color palette exampled below.
• Use primary colors for headlines, backgrounds, and important elements, and secondary colors for accents and supplementary graphics.

Typography

• Use the official fonts exampled below.
• Ensure font size and line spacing maintain readability and professionalism across all mediums.
• Avoid excessive use of bold, italics, or underlining to maintain a clean and clear presentation.

Photography and Imagery

• Only use images that are respectful, accurate, and relevant to the case or topic being covered.
• Avoid using graphic, disturbing, or exploitative imagery that could further traumatize victims or their families.
• When featuring individuals, ensure they are portrayed with dignity, especially in sensitive cases involving crime or loss.
• Credit should be attributed to the original photographer for all images, followed by (BFMG) for images sampled from our website and/or social media.

Content Accuracy

• Fact-check all information before publishing. Blunt Force Media is committed to delivering accurate, reliable content that supports victims without compromising case integrity.
• Correct any factual errors as soon as possible to maintain trust and credibility.
• If inaccuracies are noticed in our content, please report corrections to our editorial for revision.

Collaboration and Partnerships

• Ensure all collaborators, partners, or sponsors share Blunt Force Media’s core values of ethical advocacy, victim support, and narrative control.
• Partnerships must align with the mission and not promote conflicting or exploitative agendas.
• Agencies should not assume partnership without the expressed permission from Blunt Force Media Group.

Legal Considerations

• Always adhere to privacy laws and the legal rights of individuals involved in any crime cases.
• Ensure that any sensitive information about ongoing investigations or court proceedings is handled with care and, when necessary, kept confidential.
• Legal considerations and/or questions should contact legal@bluntforcemedia.com for clarification related to our legal practices.

Consistency

• Apply these guidelines consistently across all platforms—websites, print materials, social media, press releases, and marketing efforts.
• Regularly review content for adherence to these rules, ensuring uniformity and coherence throughout Blunt Force Media’s communications.

These rules are designed to maintain Blunt Force Media’s professionalism, protect victims’ rights, and reinforce its role as a trusted voice for crime victims and their families.